Health promotion campaign wastes millions, claim GPs

GPs have condemned the government in Scotland for wasting millions of pounds of scarce NHS resources on a ‘worthless’ health promotion campaign.


Doctors at the Scottish annual GP conference today voted unanimously that the Scottish Government’s campaign, Life Begins at 40, is a waste of money.


They agreed the campaign did nothing to address inequalities and used money that was vitally needed elsewhere within the health service.


One GP, Dr Steve Haigh, of Lothian, complained: ‘This project encourages people over 40 to check on their health by accessing an online questionnaire or speaking to an NHS 24 advisor to receive individually targeted health information. Surely the same is already available online and in every pharmacy and GP surgery across the country’.


He said the ‘40’ target was ‘random’.


10 MARCH 2011